World Financial Properties, Inc.

Olympia & York, one of the world's largest corporate real estate firms, emerged from bankruptcy in 1997 as World Financial Properties. The new company needed a monumental image with an emphasis on its prize holding – The World Financial Center, once in the shadows of the World Trade Center towers.

The logo mark is a composite of the four capitals from each tower into one solid obelisk.

The implementation of the WFP identity encompassed every aspect of the real estate industry: from hundreds of collateral pieces to unique invitations; building plaques and uniforms to event promotions and lighting design; property listings and sell sheets to advertising and stock offerings.

The successful corporate restyling brought in extensive print and signage projects as well.