DONA International

Transcending the acronym, the word DONA (previously Doulas of North America) has become synonymous with doulas and professionals helping women and families around the world during birth and postpartum.

Through the slightly latin serif type selection, an international appeal is created while staying true to the original logo's character forms.

The open-hook symbol in the O has been stylized and enlarged for greater visibility while the acronym tag line has been replaced with an elegant script to give the logo an even more feminine appeal.

The new brand is implemented into an extensive web site and digital communications.