WFP Portfolio of Properties
World Financial Properties

After a complete redesign of their identity, WFP needed a modest but upscale portfolio to showcase their corporate real estate holdings.

A simple blind emboss of the logo on a heavy duplex kraft cover with raised imitation spine denoted austerity. The tall narrow format combined with the hidden wire-o and French binding highlights the buildings' powerful elegance while reaffirming the company's dedication to financial stability.

The binding method and overprints of the first run also allowed the company to add to its property listing without having to reprint the entire book.

View the WFP identity campaign and signage systems.