245 Park Avenue
Bear Stearns Headquarters, New York City

Lobby renovations at 245 Park were not complete without a new signage system and building address. The informal font choice reflects the impatience of Park Avenue culture yet maintains a timeless appeal. From etched Italian marble at street level to safety stickers surrounding the glass facade, this numeric mark compliments every combination of material.

During construction, a temporary hoarding wall promoted the lobby renovation along this prestigious Park Avenue block.